User roles

Users, Subscribers and more

Users on your website can have different sets of interaction options. Your customers can be either Subscribers (those who receive newsletter), regular Users (those who have account to purchase deals) or Casual users (those who make instant purchases).

The main difference between user and subscriber

Subscription and user registration are two independent processes. Usually, when a new website is being launched, its main focus is subscribers. That is why the subscription page is the landing on websites that are not yet fully live. The subscribers are meant to become registered users in the future – this may happen when they receive a deal they are interested in. Though, not every subscriber becomes a user, it will take quite a significant period of time. The scenario can be different: new visitor comes to already functioning website, sees the deal he/she likes, registers as user and purchases the deal. This user may or may not become a subscriber.

To sum up:

  • Subscribers and users are not associated. People who want to receive marketing mailing are subscribers, people who want to purchase a deal on the site are users.
  • The thing that a person is registered as a user does not mean that he/she is in subscribers and receives newsletter. This may happen when a person does not consider the subscription as useful and only creates an account on the site to place an order.
  • One person can be both at the same time – subscriber and user.

Why users do not automatically become subscribers?

A person creates an account on the site on-purpose – to purchase some deal. By imposing him/her to subscribe (making an automatic subscription against user's intention) we break the terms of Anti-SPAM policy and violate human rights. That is why the process of user registration is isolated from subscription.

Other user roles

Besides regular users, you can have people with the limited or full access to administrative panel. These can be your partners who may join your website depending on their responsibilities.

Currently they can have one of the following account roles: