Widgets are special tools that are used for marketing purposes. It is a small banner with advertisement to attract more business. For deals and e-commerce sites widgets are supposed to display actual products that are being offered by the site.
In Getsocio widgets show the most recent active deal of your site. Widget has the following information on it:
The page with widgets is built-in to your site, though it is not visible to website users. To make it public you should do the following:
Widgets also have referred_by parameter, so they can be used for referral program. Those of your website users, who will paste the code to a 3rd party (website, blog, etc.) will have a chance to get the referral bonus when referred by them customer buys the first deal.