Thanksgiving marks the beginning of the holiday sales rush and every merchant wants to be on the top of all shoppers’ wish lists. Recent holiday shopping surveys show that consumers are getting tired of crowded stores and waiting in long lines. More and more people prefer to stay at home and shop via the Internet. Even those who still like in-store shopping frequently use mobile devices to compare prices and track down discounts or coupons. Thousands of webstores, online shopping portals, digital coupon and deal sites are fully staffed and geared up to meet the onslaught of customers. How to break competition and get the most benefits of this festive season? Here are some ideas that can help you to spur online sales and engagement during this busiest shopping time of the year.