Articles about Social Commerce

Is Your Online Business Ready for the Big Shopping Season?

Thursday, October 10, 2013

The holiday season is approaching rapidly. Up to 40% of annual retail sales occur during October through December. Last year’s holiday season showed that online sales were booming even on big in-store shopping days like Black Friday and Cyber Monday. This trend continues to grow, nearly half of shoppers plan to purchase gifts online this year. All these tendencies promise great prospects to businesses related to eCommerce, particularly to online retailers, daily deal websites and coupon providers. Here are some ideas to keep in mind that can help you to meet the big shopping season fully prepared.

Top 10 Benefits of Daily Deals and Online Coupon Business [Infographic]

Wednesday, October 2, 2013

Owning a daily deal or online coupon business can be financially enriching and emotionally satisfying experience. Thousands of new daily deal and group buying websites emerge each year. Certainly the daily deal industry has its pitfalls and challenges. However, there are many advantages of this business, e.g. starting a digital coupon business often requires less financial resources and less time than than owning a brick and mortar company. 

In this infographic we show main benefits of starting and running a digital coupon or daily deal business.

"The purpose of business is to create and keep a customer." ~Peter F. Drucker

Thursday, September 19, 2013

This saying by Peter F. Drucker, an outstanding American management expert, author and educator, is particularly topical for businesses operating in the daily deal space. One of common claims from merchants is that running deal of the day promotions does not always creates repeat customers. Daily deals are usually efficient for reaching new customers. However, keeping customers is something that requires more than just a one-time discount. Memories of saved money do not inevitably make people return to a store, restaurant or beauty salon again and again. 

There is no doubt that deep discounts is a temptation that most shoppers can't resist but affordable prices is not the only value consumers are looking for. People also appreciate attention, care and respect. So, whenever a new client enters your door, with or without coupon, give him or her the best service you can, surround with sincere care and make believe that you really happy to see each client. Make your customers’ experience with you unforgettable and positive and they will definitely think of visiting you again as soon as they need a product or a service you provide.

Why Daily Deals is Still One of the Best Ecommerce Business Models

Thursday, August 29, 2013

After the skyrocket growth in 2010 and 2011, the industry of daily deals has experienced some downfalls recently. The effectiveness of Groupon business model is often questioned in mass media and many authors are focusing on the problems associated with daily deals. There can be no doubt that it is very important to be aware of all potential risks before entering deal of the day space. However, exaggerated concerns about hidden costs and dangers of deal promotions make some businesses keep away from this powerful marketing solution. That is why we would like to shed light on the beneficial sides of daily deals, which still remains an efficient e-commerce model for generating profit and driving sales.