Articles about Social Commerce

Google Plus

Friday, December 9, 2011

More viral social power to your deals - we have integrated Google Plus!

Yeah, another robust way to spread the word about your daily-deal site. Visitors can +1 your deals using their Google accounts exactly the same way like they re-Tweet or Send them to Facebook. No settings from your part just toggle it on the Google block of Settings page of Admin section and that's it. A new button will appear in "Share this deal" box on top of each deal active or recent.

What is an affiliate program?

Wednesday, November 30, 2011

We are often asked about the affiliate program, so we decided to elaborate on that issue listing basic facts on affiliate marketing as it might come useful for a daily deal site.

Affiliates are people, who promote your site, and you pay them for their efforts. The amount you pay them depends directly on how many business they generated i.e. how many purchases were made due to their efforts.

Manipulating purchase numbers

Wednesday, May 25, 2011

Most of people tend to "follow the crowd" in various ways, and online shopping is not an exception. So when a new daily deal is posted, many potential buyers will hesitate seeing "zero bought" counter. And even replacing the dreaded zero with more encouraging "be the first to buy" is of little help. Being the first requires a significant mental effort, a courage.

Referral program update

Thursday, May 19, 2011

A referral program is a way to increase sales of an e-commerce site by sharing a fraction of profits with users who send you more buyers.

Each registered user gets their own "referral link" to share with their friends. When someone clicks that link, the referrer ID is stored in a cookie on the referred person browser, and when they make their first purchase (and the deal is tipped), the referrer gets their bonus paid.