Articles about Daily Deals

Tips for Running Successful Daily Deal Promotions

Wednesday, June 26, 2013

The daily deal industry is starting to mature. The rapid growth of the deal of the day websites gave place to slowdown and more deliberate development. People are still interested in good deals with high discounts. However, all the participants of the market are getting smarter. The deal site owners and merchants are becoming more selective with the deals they offer. The merchants do not rush to run deal promotions with the first available deal website. Despite of all the advantages of the model it happens that deal promotions do not meet merchants’ expectations for generating revenue and attracting new repeat customers. Disappointed vendors are looking for alternative ways to promote their products and services. There is no deal business without vendors. So, the owners for the group buying sites are also vitally interested in increasing merchants’ satisfaction from running the deals.

How to avoid setbacks with the daily deal promotions?

"That some achieve great success, is proof to all that others can achieve it as well." ~Abraham Lincoln

Thursday, June 20, 2013

The deal-of-the-day concept has been an effective business model for many companies for years. Despite of all concerns daily deal and group buying websites still exist and expand their business horizons. Just like in any other industry some deal market players can not stand the competition and leave this business. At the same time, many of them survive and grow their income. Gaining success requires hard work, discipline, persistence, creativity and a certain portion of luck. However, the fact that some daily deal companies succeeded is a convincing evidence that others can achieve success in the deal business as well!

How to Find Merchants for Your Daily Deal Website

Tuesday, June 18, 2013

Finding merchants who are willing to post deals on a newly created daily deal site is a great challenge. Most merchants have already been contacted by other daily deal websites and they have had some experience, good or bad, with posting the deals. It is not an easy task to convince vendors that offering deals with your website is something they may benefit from. The merchants will not agree to run a business with a deal website that do not have an audience interested in purchasing their deals. They also more likely agree to deal with a reputable deal operator. So building your subscribers list and establishing your good online and business reputation are the primary tasks of each daily deal startup. Of course, you can’t do this within a day or a week after starting your website but you definitely have to do some groundwork before the merchants accept you as a reliable partner for distributing their deals.

How to find merchants to source your deal website? There are many methods, let’s review some of them.

"It is wise to keep in mind that neither success nor failure is ever final." ~Roger Babson

Thursday, June 6, 2013

“It is wise to keep in mind that neither success nor failure is ever final.” These words of Roger Babson, who was an entrepreneur and business theorist in the first half of the 20th century, are still relevant in today’s business world. Single companies and whole economies may pass through an infinite sequence of ups and downs. Whether your business is on rise or in recession, this will not last for ever. Similarly, the group buying industry was booming in 2008 - 2010, then began to slide in 2011 - 2012... Nobody knows for sure what is the next twist in deal market trend, up or down?