Wednesday, July 17, 2013
The competition in the daily deal business is very tough. Dozens of daily deal websites are hunting for merchants’ and consumers’ attention in almost any product or service niche. The most popular segments of the market, such as restaurants, salons, spas, things to do and nightlife, are densely occupied by the industry’s giants Groupon, LivingSocial and other deal operators. At the same time, daily deals customers do not seem to care about branding and they are susceptible to good deals regardless of which company facilitates it. Besides, merchants are always in search for a low-cost way to get new customers and reward regular customers for their sales. So deal companies that provide a good user experience are still in demand among both consumers and merchants. This fact and other benefits provided by the daily deal concept continue to draw new startups into the daily deals space.