After updating in 2014 (they say the company had to make it mostly because of a huge problem with spam) this tool kit for small business now represents a combination of business accounts in Google+ and Google Places for Business (business listings in Google Maps).
Historically, press kits were supposed to be prepared for newspaper journalists. It was true twenty years ago when the print media literally ruled the world. PR managers were doing their best to draw attention of the print media, but the development of information technologies and total globalization made this work as something to be wasted.
Making business plan is considered cool but may seem like solving some mathematical conundrum. But once you get into it you will understand whether your idea of launching an internet business is viable. The core element of how to make a business plan is exploring the balance of power in the market, the level of competition and market share.
Many of you have probably faced ad campaigns that surprised you or made you smile or even laugh, you’d hardly call it marketing. Flashmobs, street actions, ad on people and animals, ad in unexpected, unusual places like the bottom of water pool or pizza box are all non-traditional marketing techniques known as guerrilla marketing.