Articles about Site Promotion

5 Tips to Take Your Daily Deal Startup Off the Ground

Wednesday, July 17, 2013

The competition in the daily deal business is very tough. Dozens of daily deal websites are hunting for merchants’ and consumers’ attention in almost any product or service niche. The most popular segments of the market, such as restaurants, salons, spas, things to do and nightlife, are densely occupied by the industry’s giants Groupon, LivingSocial and other deal operators. At the same time, daily deals customers do not seem to care about branding and they are susceptible to good deals regardless of which company facilitates it. Besides, merchants are always in search for a low-cost way to get new customers and reward regular customers for their sales. So deal companies that provide a good user experience are still in demand among both consumers and merchants. This fact and other benefits provided by the daily deal concept continue to draw new startups into the daily deals space.

How to Find Merchants for Your Daily Deal Website

Tuesday, June 18, 2013

Finding merchants who are willing to post deals on a newly created daily deal site is a great challenge. Most merchants have already been contacted by other daily deal websites and they have had some experience, good or bad, with posting the deals. It is not an easy task to convince vendors that offering deals with your website is something they may benefit from. The merchants will not agree to run a business with a deal website that do not have an audience interested in purchasing their deals. They also more likely agree to deal with a reputable deal operator. So building your subscribers list and establishing your good online and business reputation are the primary tasks of each daily deal startup. Of course, you can’t do this within a day or a week after starting your website but you definitely have to do some groundwork before the merchants accept you as a reliable partner for distributing their deals.

How to find merchants to source your deal website? There are many methods, let’s review some of them.

How to Drive More Traffic to Your Daily Deal Website

Tuesday, May 28, 2013

Driving a targeted traffic to your website is one of the most important elements of running a daily deal business. Having the greatest deals listed on your site is not enough for success, it is necessary to attract a large number of visitors to see your deals. There are many different forms of traffic: direct traffic when people type your URL into browser; organic search traffic from Google, Yahoo, Bing and other search engines; referral traffic that comes through links on other sites; paid traffic from Google AdWords ads, Facebook ads and other online paid advertising campaigns. The traffic might consist of visitors interested in your deal specials and those people who came to your website occasionally while searching for something else on the Internet. Drawing the right traffic to your daily deal website is the top goal which requires an elaborate marketing strategy. Let’s review effective ways of getting quality traffic to your deal of the day site.

"Success or failure in business is caused more by the mental attitude even than by mental capacities" ~ Walter Scott

Thursday, May 23, 2013

Sometimes attitude is more powerful than reality. Starting and running any offline or online business is a complex and time-consuming task. E-commerce is as ruthless and challenging industry as any other kind of business. Both success and failures are awaiting online entrepreneurs. Whatever you do - operate an online store, launch a deal of the day website or develop software solutions for ecommerce sites - be positive and do not let failures break you on your way to success!