Defining your Niche
Monday, November 26, 2012
In most of the success stories I have seen there is one theme that keeps repeating itself over and over. That is to start small and don't expand to quickly.
When you started your Getsocio site you might have big dreams to become the biggest site in the world and challenge the big names like Groupon and others. So you start with any deal you can get your hands on and offer them all across the country. You will soon find out your stretched too thin and you cannot handle the service needed. Or you find you don't get enough interest because of too little advertising.
It would be better to identify and plan on a existing niche that has good potential and it is something you are very passionate about.
When you started your Getsocio site you might have big dreams to become the biggest site in the world and challenge the big names like Groupon and others. So you start with any deal you can get your hands on and offer them all across the country. You will soon find out your stretched too thin and you cannot handle the service needed. Or you find you don't get enough interest because of too little advertising.
It would be better to identify and plan on a existing niche that has good potential and it is something you are very passionate about.