Articles about Marketing

"It is wise to keep in mind that neither success nor failure is ever final." ~Roger Babson

Thursday, June 6, 2013
“It is wise to keep in mind that neither success nor failure is ever final.” These words of Roger Babson, who was an entrepreneur and business theorist in the first half of the 20th century, are still relevant in today’s business world. Single companies and whole economies may pass through an infinite sequence of ups and downs. Whether your business is on rise or in recession, this will not last for ever. Similarly, the group buying industry was booming in 2008 - 2010, then began to slide in 2011 - 2012... Nobody knows for sure what is the next twist in deal market trend, up or down?

"The Internet is becoming the town square for the global village of tomorrow." ~Bill Gates

Friday, May 31, 2013
The Internet is the town square for the global village of tomorrow.

The internet has become the central information hub and a common meeting ground for the inhabitants of all corners of the Earth. It’s a place where the trivial day-to-day things and the global events take place. The digital world offers endless opportunities for exchanging ideas and sharing opinions. However, the Internet is not just a place for communication. The Web is also a huge marketplace which gives the ability to realize your business dreams and it is home to millions of online businesses - bloggers, media resources, online auctions, eCommerce stores, daily deal websites and many many more.

How to Drive More Traffic to Your Daily Deal Website

Tuesday, May 28, 2013
Driving a targeted traffic to your website
Driving a targeted traffic to your website is one of the most important elements of running a daily deal business. Having the greatest deals listed on your site is not enough for success, it is necessary to attract a large number of visitors to see your deals. There are many different forms of traffic: direct traffic when people type your URL into browser; organic search traffic from Google, Yahoo, Bing and other search engines; referral traffic that comes through links on other sites; paid traffic from Google AdWords ads, Facebook ads and other online paid advertising campaigns. The traffic might consist of visitors interested in your deal specials and those people who came to your website occasionally while searching for something else on the Internet. Drawing the right traffic to your daily deal website is the top goal which requires an elaborate marketing strategy. Let’s review effective ways of getting quality traffic to your deal of the day site.

"Success or failure in business is caused more by the mental attitude even than by mental capacities" ~ Walter Scott

Thursday, May 23, 2013

Sometimes attitude is more powerful than reality. Starting and running any offline or online business is a complex and time-consuming task. E-commerce is as ruthless and challenging industry as any other kind of business. Both success and failures are awaiting online entrepreneurs. Whatever you do - operate an online store, launch a deal of the day website or develop software solutions for ecommerce sites - be positive and do not let failures break you on your way to success!