Articles about Marketing

Grow Your Ecommerce Business With Pinterest

Wednesday, August 7, 2013
Pinteresting eCommerce
Staying up-to-date with the recent developments in digital marketing and social media space has become the must for online entrepreneurs. It is quite a big challenge for small business owners to keep up with all the latest changes and updates on numerous social media platforms. Attempts to build your company’s presence equally on all popular social networks is a time consuming and overwhelming task. If you are not planning to spend all your time on growing your business profiles on social websites it is important to prioritize them and select websites that are the most effective for your business to get the best value out of your efforts. One of the social media platforms that deserves the precise interest of eCommerce businesses is Pinterest.

Coupons & Happiness [Infographic]

Thursday, August 1, 2013
Coupons is Happiness
According to the recent study “Your Brain on Coupons: Neurophysiology of Couponing” conducted by Professor of Neuroeconomics Dr. Paul J. Zak at Claremont Graduate University, coupons can help make shoppers happy and relaxed. This is the first known scientific research of the neurologic effects of couponing performed in a laboratory setting. Dr. Zak’s team aimed to explore what happens to the human body when people receive a discount offer. The findings show that the levels of oxytocin, a hormone of love and happiness, rise when shoppers receive a coupon. In fact, after getting a saving offer, oxytocin increases more than from cuddling or receiving a gift. Coupons were also associated with the reduction in several different measures of stress. So, the results of the study suggest that receiving coupons decreases anxiety and can directly impact happiness of people.

What Kinds of Businesses Benefit From Coupons and Daily Deals?

Wednesday, July 24, 2013
Coupons & Daily Deals - What Kinds of Businesses Benefit From Them
Group buying and daily deal sites have been experiencing quite volatile times during last months. The struggles of Groupon and LivingSocial, along with controversial evaluations regarding efficiency of daily deals for merchants, have undermined the belief of some entrepreneurs in the deal-of-the-day concept. Nonetheless, fueled by the consumers’ love for a bargain and supported by the diverse benefits of the model for businesses the daily deal space stoutly resist the market collisions. Business owners are always looking for efficient and cost-effective methods of attracting new customers. Coupons and deals is a great way to accomplish this goal. Food, drinks, beauty, health, baby products and other popular deal categories continue to provide a solid base for further development of the deal industry.

5 Tips to Take Your Daily Deal Startup Off the Ground

Wednesday, July 17, 2013
Take Your Daily Deal Startup Off the Ground
The competition in the daily deal business is very tough. Dozens of daily deal websites are hunting for merchants’ and consumers’ attention in almost any product or service niche. The most popular segments of the market, such as restaurants, salons, spas, things to do and nightlife, are densely occupied by the industry’s giants Groupon, LivingSocial and other deal operators. At the same time, daily deals customers do not seem to care about branding and they are susceptible to good deals regardless of which company facilitates it. Besides, merchants are always in search for a low-cost way to get new customers and reward regular customers for their sales. So deal companies that provide a good user experience are still in demand among both consumers and merchants. This fact and other benefits provided by the daily deal concept continue to draw new startups into the daily deals space.