Tuesday, May 21, 2013
The glory days of the daily deal business, according to some recent surveys, are heading for the end. The market analysts, who promised an impressive growth to the deal industry not long ago, are unanimously changing their forecasts to less optimistic. The leading giants of the deal of the day industry, such as Groupon, LivingSocial and others, are reeling under the weight of various troubles - including key staff changes, shifting revenue and stock value, public campaigns against promoting guns and alcohol. All market players are forced to look for new ways to stay afloat - introduce diverse services and mobile apps, merge or partner up with other businesses, expand interests to new geographical and niche markets. The situation on the deals market is not a simple one, but at the same time all these changes do not necessarily mean decay. Evolution is a natural process for any living system and the key to survival in the changing world of daily deals is an ability to adapt.