Articles about Marketing

Evolve-or-Die Time for Daily Deal Websites

Tuesday, May 21, 2013

Evolve or die time for daily deal websites
The glory days of the daily deal business, according to some recent surveys, are heading for the end. The market analysts, who promised an impressive growth to the deal industry not long ago, are unanimously changing their forecasts to less optimistic. The leading giants of the deal of the day industry, such as Groupon, LivingSocial and others, are reeling under the weight of various troubles - including key staff changes, shifting revenue and stock value, public campaigns against promoting guns and alcohol. All market players are forced to look for new ways to stay afloat - introduce diverse services and mobile apps, merge or partner up with other businesses, expand interests to new geographical and niche markets. The situation on the deals market is not a simple one, but at the same time all these changes do not necessarily mean decay. Evolution is a natural process for any living system and the key to survival in the changing world of daily deals is an ability to adapt.

Why Social Media Marketing is Essential for Daily Deal Business

Wednesday, May 8, 2013

Social media marketing for deal business
Daily deal business is a highly competitive industry. New deal of a day websites emerge every day and all of them have to struggle for their market share. “How to attract merchants and buyers to a newly created website?” “What kind of deals or products do the customers need?” “What do people think about my competitors and what can I do to overcome them?” These are the questions each entrepreneur who starts a group buying or deal website have to find answers. 

Social media marketing provides rich opportunities for market researches. There are many options in social networks for gathering information about markets and customers. You may perform searches in social media to find what people think about certain products or companies. This way it is possible to investigate customers’ needs and to discover the competitors’ behavior. It is very important information for building a successful deal website. 

"Somewhere someone is looking for exactly what you have to offer." ~Louise Hay

Monday, April 29, 2013

This quote by Louise Hay is applicable to many areas of life. However, it is particularly meaningful for the entrepreneurs who run an online business - a daily deal website or an online store. There are billions of people who have access to the Internet in the world. All these people have their needs and desires and they go online daily. No doubt some of them are looking for exactly what you can offer and you just need to find way to connect with the clients who need your product or service.