Articles about New Feature

Newsletter subscription double opt-in

Tuesday, May 31, 2011

Email newsletter is the most popular way to inform users about new daily-deals. But with anti-spam filter rules getting more and more strict, it becomes a challenge to prove that your newsletter is legitimate, and each recipient was actually subscribed to it.

For Getsocio daily deal newsletter we have added an optional "double opt-in" mode. It can be enabled via "Confirm subscription" toggle in "Email" block on the "Settings" page. When enabled, each new subscriber will have to click a link in the email to confirm they actually want to receive the newsletter. And if they do not click, they will not be bothered by email again.

While this option is off by default, it may be reasonable to enable it on your site to be sure that your subscribers are indeed happy to receive your newsletter.

Refunding orders

Friday, May 27, 2011

Sometimes an order needs to be refunded. It happens quite rarely, as the most of the daily-deal site customers are happy with their coupons and enjoy the discounted service offered. But from time to time customers claim they cannot use the coupon for some reason and ask for refund.

Of course, it is always possible to issue a refund via payment system. But what happens to the coupon?

Recently we have made it possible for site owners to refund an order in Getsocio admin section. When an order is refunded, it will destroy the coupons, void the payment transaction and also will adjust the Getsocio fee, so you don't have to pay the commission for refunded orders.

Of course, it is up to the site owner to decide should they refund each particular order. Having a payment/refund policy posted on your site is a good idea too.

Manipulating purchase numbers

Wednesday, May 25, 2011

Most of people tend to "follow the crowd" in various ways, and online shopping is not an exception. So when a new daily deal is posted, many potential buyers will hesitate seeing "zero bought" counter. And even replacing the dreaded zero with more encouraging "be the first to buy" is of little help. Being the first requires a significant mental effort, a courage.

Deal categories

Thursday, May 19, 2011

Initially all the deals on Getsocio-powered sites were grouped by location (city). Recently we added another way to organize deals – categories

Now you can have multiple categories (and subcategories) on your daily-deal site. You may create any category, for example, "Food" or "Wine" or "Restaurants", "Massages" or "Beauty", "Theaters" or "Shows", or even more specific ones, like "Gadgets", "Home decoration", "Gold fish aquariums", whatever.

Categories are optional, so if you do not need them they will not get in your way.

Organizing your daily-deals by categories is a great way to further tailor your offers to each particular user. And your site visitors will be able to subscribe for updates in any particular category they are interested in.