Articles about Daily Deals

Some deals on a daily-deal site have a really low cost to get as many people as possible to buy coupons. It is even possible to run a free "deal", that is a deal with zero cost. When the deal price is zero, the Getsocio engine will not even ask for credit card and just will give a coupon to any user who clicks "Buy" button.

Running a free deal could be a great way to promote a new business. Sure it has drawbacks, as people will clearly see that it is an advertisement rather than a real deal, and will be more cautious.

On a daily-deal site there is no simple answer. It depends.

• If the deal is not tipped yet:
  • Funds are "reserved" on the card. This step ensures that there is enough funds on the card for the purchase, and "locks" them, so the buyer cannot spend them elsewhere before the deal ends.
  • Then, after the deal is tipped, the purchase is finalized and funds are transferred from the buyer's card to the daily-deal site owner's account.
  • And if the deal expires (never gets tipped), the purchase is canceled and the funds are "unlocked" on the buyer's card.
• And if the deal is already tipped, the purchase happens in one step – the funds are transferred from the buyer's card immediately.

For deals without tipping point the "Purchase count" block is now optional and can be hidden. See the "Show purchase count" checkbox on the deal form.

So now it is possible to selectively hide or show how many items are sold for each deal.

As soon as you know your audience, you should have a good idea of which deals will be attractive to them. Wellness and restaurant deals are a good start (as proven by Groupon). If you would like to follow this route you may also add various cool activities like yoga/dance/cooking classes.