Articles about Coupons

Coupons & Happiness [Infographic]

Thursday, August 1, 2013
Coupons is Happiness
According to the recent study “Your Brain on Coupons: Neurophysiology of Couponing” conducted by Professor of Neuroeconomics Dr. Paul J. Zak at Claremont Graduate University, coupons can help make shoppers happy and relaxed. This is the first known scientific research of the neurologic effects of couponing performed in a laboratory setting. Dr. Zak’s team aimed to explore what happens to the human body when people receive a discount offer. The findings show that the levels of oxytocin, a hormone of love and happiness, rise when shoppers receive a coupon. In fact, after getting a saving offer, oxytocin increases more than from cuddling or receiving a gift. Coupons were also associated with the reduction in several different measures of stress. So, the results of the study suggest that receiving coupons decreases anxiety and can directly impact happiness of people.

What Kinds of Businesses Benefit From Coupons and Daily Deals?

Wednesday, July 24, 2013
Coupons & Daily Deals - What Kinds of Businesses Benefit From Them
Group buying and daily deal sites have been experiencing quite volatile times during last months. The struggles of Groupon and LivingSocial, along with controversial evaluations regarding efficiency of daily deals for merchants, have undermined the belief of some entrepreneurs in the deal-of-the-day concept. Nonetheless, fueled by the consumers’ love for a bargain and supported by the diverse benefits of the model for businesses the daily deal space stoutly resist the market collisions. Business owners are always looking for efficient and cost-effective methods of attracting new customers. Coupons and deals is a great way to accomplish this goal. Food, drinks, beauty, health, baby products and other popular deal categories continue to provide a solid base for further development of the deal industry.

Tips for Running Successful Daily Deal Promotions

Wednesday, June 26, 2013
The daily deal industry is starting to mature. The rapid growth of the deal of the day websites gave place to slowdown and more deliberate development. People are still interested in good deals with high discounts. However, all the participants of the market are getting smarter. The deal site owners and merchants are becoming more selective with the deals they offer. The merchants do not rush to run deal promotions with the first available deal website. Despite of all the advantages of the model it happens that deal promotions do not meet merchants’ expectations for generating revenue and attracting new repeat customers. Disappointed vendors are looking for alternative ways to promote their products and services. There is no deal business without vendors. So, the owners for the group buying sites are also vitally interested in increasing merchants’ satisfaction from running the deals.

How to avoid setbacks with the daily deal promotions?