Articles about Coupons

Is Your Online Business Ready for the Big Shopping Season?

Thursday, October 10, 2013
holiday sales
The holiday season is approaching rapidly. Up to 40% of annual retail sales occur during October through December. Last year’s holiday season showed that online sales were booming even on big in-store shopping days like Black Friday and Cyber Monday. This trend continues to grow, nearly half of shoppers plan to purchase gifts online this year. All these tendencies promise great prospects to businesses related to eCommerce, particularly to online retailers, daily deal websites and coupon providers. Here are some ideas to keep in mind that can help you to meet the big shopping season fully prepared.

Top 10 Benefits of Daily Deals and Online Coupon Business [Infographic]

Wednesday, October 2, 2013

benefits of daily dealsOwning a daily deal or online coupon business can be financially enriching and emotionally satisfying experience. Thousands of new daily deal and group buying websites emerge each year. Certainly the daily deal industry has its pitfalls and challenges. However, there are many advantages of this business, e.g. starting a digital coupon business often requires less financial resources and less time than than owning a brick and mortar company. 

In this infographic we show main benefits of starting and running a digital coupon or daily deal business.

Why Daily Deals is Still One of the Best Ecommerce Business Models

Thursday, August 29, 2013
Daily Deals Business Model Advantages
After the skyrocket growth in 2010 and 2011, the industry of daily deals has experienced some downfalls recently. The effectiveness of Groupon business model is often questioned in mass media and many authors are focusing on the problems associated with daily deals. There can be no doubt that it is very important to be aware of all potential risks before entering deal of the day space. However, exaggerated concerns about hidden costs and dangers of deal promotions make some businesses keep away from this powerful marketing solution. That is why we would like to shed light on the beneficial sides of daily deals, which still remains an efficient e-commerce model for generating profit and driving sales.

The Dangers of The Daily Deal Business

Friday, August 23, 2013
Risks of Daily Deal Business
The daily deal business model provides lots of benefits for business startups. Entering coupon industry is relatively easy and inexpensive. However, there are many dangers and risks awaiting entrepreneurs on their way to building successful and profitable group buying or deal of the day business. Being aware of a problem is the first step in preventing it from occurring. So, let’s explore the key pitfalls to avoid when running a daily deal website.

1. Small business instability.

Daily deal promotions is a beneficial advertising option for merchants because it does not require an upfront payment from them. This also makes deal promotions available to startups and companies with a limited budget. Unfortunately, this category of businesses have a high failure rate. Besides, new companies can have some stock shortages or other issues caused by the lack of resources and experience. Daily deal companies should be careful when choosing merchants to partner with and should make at least brief analysis of their financial stability and ability to provide quality service to clients.