"If you build a great experience, customers tell each other about that. Word of mouth is very powerful." ~Jeff Bezos

There were many publications in social media about the questionable efficiency of daily deals during recent times. Some merchants started to refrain from using daily deals websites. The merchants claim that they do not receive repeat customers after running deal promotions and it happens that they get negative online reviews from their deal users. However, many deal of the day and group buying businesses continue their operations without paying much attention to those talks.

Great customer experience is one of the clues to success in any business, including eCommerce and daily deals. People love to share experience with each other, whether it was positive or negative. So word of mouth might become either a driving engine or a heavy brake for your business. Take care of your customers and drive the power of word of mouth to work for your benefit!